Scotty Peterson - Resume | Lifecycle Marketing Engineer

01Summary

Lifecycle marketing engineer who designs and ships the technical systems behind marketing automation programs. End-to-end ownership of lead capture, CRM integration, email automation, post-purchase nurture sequences, and webinar registration infrastructure. Connects marketing platforms, CRMs, payment systems, and scheduling tools into automated customer journeys that run without manual intervention. Leans heavily on AI-assisted development to ship at the pace of a small engineering team.

02Key numbers

187

Campaigns last year

2M+

Email sends

1,900+

Webinar registrations

1,200+

Leads through recovery flows

03Experience

Technical Marketing & Lifecycle Engineering

Training & eTracking Solutions

Jul 2024 – Jun 2026
Remote · Full-time

Sole owner of marketing technology at a B2B company. Built the entire lifecycle automation program from nothing: no prior automation, no engineering team, no existing infrastructure.

Lifecycle automation

·Designed and built lifecycle marketing program connecting Brevo, Pipeline CRM, Stripe, and Calendly via API integration and webhook orchestration
·Designed B2B lead journey covering form capture, attribution tagging, demo nurture email sequences, and Calendly-driven booking with cross-system attribution preservation
·Built behavioral trigger sequences that identify leads who click a demo booking link without completing the booking, then run an automated recovery sequence until they book or opt out: 1,200+ contacts processed
·Built B2C post-purchase email automation with merge-not-retrigger logic for customers who purchase multiple times mid-sequence

Email & campaigns

·Program delivered 187 campaigns totaling 2M+ sends last year
·Built webinar registration system handling 7 webinars and 1,900+ registrations, with audience segmentation, multi-webinar deduplication, and confirmation automation including calendar adds and progressive profiling surveys
·Built responsive email templates in MJML with dynamic personalization and variable-based content

Engineering & tooling

·Built API integrations, webhook handlers, and landing pages in Cursor using maintained context documents for company styling, brand guidelines, and integration patterns
·Built a suite of internal tools in Next.js + Flask: finance dashboards connected to Mercury, Stripe, and Pipeline CRM; Freshdesk analytics; email automation monitoring; invoice generation; and weekly business review reporting
·Managed AWS infrastructure (Lambda, S3, SES) for marketing automation and email delivery
·Designed and documented full lifecycle architecture in Figma for cross-team reference

Marketing Developer

Training & eTracking Solutions

Apr 2023 – Jul 2024
Remote · Contract

Marketing site & CMS

·Built yourtrainingprovider.com from scratch (React + Flask): blog, lead capture forms, and expert directory
·Built a custom in-house CMS with blog publishing, ad injection, tag-based content recommendations, and expert profile management
·Created and published blog content regularly

Business Operations & Customer Success

Goodwill Industries & Urban Outfitters

2016 – 2022
New York / Connecticut · Early career

Customer-facing operations background that directly informs how I design customer journeys and lifecycle programs today.

Highlights

·Helped build Goodwill's ecommerce department from the ground up; team ranked among the highest earners nationally at the end of year one (2020 – 2022)
·Sales and customer service at Urban Outfitters across New York and Chicago (2016 – 2020)
·Developed deep understanding of the customer journey and where it breaks down

04Technical projects

MyMedPath

2025

Production SaaS for dental practice licensure and compliance management, built completely solo. Multi-tenant org management with role-based access, AI-powered document analysis, automated licensure tracking with real-time dashboards, and state compliance database

Next.js · PostgreSQL · AWS Amplify · AI Document Analysis · Multi-tenant Architecture

mymedpath.com

Lifecycle Automation Program

2024 – 2026

Full B2B/B2C lifecycle program connecting four platforms via webhook and API orchestration: lead capture, demo nurture, booking recovery, post-purchase onboarding, and renewal flows. 187 campaigns totaling 2M+ sends last year

Brevo · Pipeline CRM · Stripe · Calendly · Webhooks · REST APIs

Webinar Registration System

2024 – 2026

Registration infrastructure handling 7 webinars and 1,900+ registrations with audience segmentation, multi-webinar deduplication, calendar adds, and progressive profiling surveys

Brevo · AWS Lambda · Webhooks · MJML

Internal Tools Suite

2024 – 2026

Finance dashboards pulling live data from Mercury, Stripe, and Pipeline CRM, Freshdesk analytics, email automation monitoring, invoice generation, and automated weekly business review reporting

Next.js · Flask · Mercury API · Stripe API · Freshdesk API

Marketing Site + Custom CMS

2023 – 2024

Built yourtrainingprovider.com full stack with a custom in-house CMS: blog management, ad injection into blog content, tag-based training recommendations, and expert profile management

React · Flask · Custom CMS · Lead Capture · SEO

yourtrainingprovider.com

Transactional Email Infrastructure

2024 – 2025

Built transactional email delivery infrastructure for the company LMS using AWS SES, SQS, and Lambda, supporting onboarding of the first 100 users

AWS SES · AWS SQS · AWS Lambda

05Skills

Lifecycle & Automation

Lifecycle Marketing · Marketing Automation · Marketing Operations · Email Marketing · Customer Segmentation · Attribution Tracking · Behavioral Triggers · MarTech

Martech Platforms

Brevo · HubSpot · Pipeline CRM · Stripe · Calendly · Zapier · Freshdesk · Mercury · MJML

Languages & Frameworks

Python · JavaScript · TypeScript · Next.js · React · Flask · HTML · CSS · Tailwind CSS

APIs & Integration

REST APIs · Webhooks · Webhook Orchestration · API Integration · Cross-System Attribution · Data Sync

Cloud & Data

AWS Lambda · AWS S3 · AWS SES · AWS SQS · AWS Amplify · PostgreSQL · SQL

AI-Assisted Development

Claude · Cursor · Prompt Engineering · Context Documents · Integration Templates

06Education & certifications

Flatiron School

Feb 2022 – Jun 2022

Certification, Software Engineering

15 week intensive full stack software engineering program. JavaScript (ES6+), React, Ruby on Rails, SQL.

SAE Institute North America

2016

Certification, Audio Engineering

Professional audio engineering and production. Pro Tools, Logic Pro, Ableton.