I build the internal tools and automation systems GTM and marketing teams run on. Not as a consultant who hands off a spec. I embed with the business, find what's manual and slow, and ship the thing that removes it.
Strategy and Code From the Same Person
The technical side is only half of it. I also own program design, attribution, and results analysis.
The Journey
I started in retail and ecommerce, then made the leap through a coding bootcamp in 2022. My first developer role was building a company's marketing website from the ground up, including a custom CMS so the content team never needed an engineer.
Then the company decided to go harder on marketing, and there was nothing there. No lead capture, no automations, no lifecycle infrastructure. As the only technical person, I built the entire program from scratch: webhook and API orchestration across four platforms, behavioral nurture sequences, a webinar system that handled 1,900+ registrations across 7 events.
That's where I landed on what I actually am: a marketing technologist who ships. I cover what usually takes a marketer plus an engineer, and AI-assisted development is how I keep that pace as one person.
End-to-End Ownership
I decide what to build based on where the funnel is breaking, then build it. Strategy, program design, and the code behind it come from the same person.
Systems Builder
Webhook and API orchestration across Brevo, Pipeline CRM, Stripe, and Calendly. Behavioral email sequences, webinar infrastructure, and internal dashboards.
AI-Assisted Development
Claude and Cursor are my development environment. Context documents, reusable prompt patterns, and integration templates mean most things go from idea to production in under two weeks.
What This Means For You
You get one person who can own the technical marketing stack end to end. I find what's manual and slow, ship the system that removes it, and keep it running without a ticket queue.
Systems That Ship and Run Themselves
Two years as the sole engineer building the marketing and operations infrastructure at a B2B SaaS company.
Training & eTracking Solutions
Sole owner of marketing technology at a B2B SaaS company. Built the entire lifecycle automation program from nothing: no prior automation, no engineering team, no existing infrastructure. Scoped directly with business stakeholders, shipped fast, owned it end to end.
Major Projects
Lifecycle Marketing Automation Program
Designed and built the full lifecycle program connecting Brevo, Pipeline CRM, Stripe, and Calendly via API integration and webhook orchestration. B2B demo nurture with cross-system attribution, behavioral recovery sequences for leads who click a booking link without completing it, and B2C post-purchase flows with merge-not-retrigger logic for repeat buyers.
Impact:
187 campaigns delivered to 2M+ recipients last year. Demo booking recovery sequence processed 1,200+ contacts.
Webinar Registration System
Built the registration infrastructure behind the company's webinar program: audience segmentation, multi-webinar deduplication, and confirmation automation including calendar adds and progressive profiling surveys.
Impact:
Handled 7 webinars and 1,900+ registrations with zero manual processing.
Internal Tools Suite
Built the internal tooling the company runs on: finance dashboards pulling live data from Mercury, Stripe, and Pipeline CRM, Freshdesk analytics, email automation monitoring, invoice generation, and weekly business review reporting that auto-generates key metrics.
Impact:
Gave leadership real-time pipeline and financial visibility without a ticket queue. Solo build.
MyMedPath
Shipped mymedpath.com completely solo: a production SaaS for dental practice licensure and compliance management. Multi-tenant org management with role-based access, AI-powered document analysis, automated licensure tracking with real-time dashboards, and a state compliance database.
Impact:
Live, fully functional production SaaS built end to end by one person using AI-assisted development.
Marketing Systems Expertise
The stack behind the automation programs, integrations, and internal tools.
The programs and strategy behind automated customer journeys
The tools I connect into automated systems
Connecting platforms so data flows without manual work
What I build with
Infrastructure for automation and email delivery
How I ship at the pace of a small engineering team
How I Build
Claude and Cursor are my development environment. I keep context documents for every system I build, reusable prompt patterns, and integration templates. Most things go from idea to production in under two weeks.
The platforms translate: the architecture behind my work in Brevo and Pipeline CRM maps directly to HubSpot, Iterable, Customer.io, and Braze.
Let's Build Something Great
I'm looking for lifecycle marketing, marketing operations, and GTM engineering roles. If you need someone to own the technical marketing stack and actually ship, let's talk.
Location
New Haven, Connecticut (remote friendly)
Coffee Chat
Always down to talk marketing systems and automation